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The
Spam Act 2003 regulates how businesses and other organisations
may send commercial electronic messages, including emails and SMS
messages. Generally, the Act applies in relation to electronic communications that contain
any form of "commercial"
information, which includes communications such as e-marketing messages,
e-newsletters, SMS offers, e-catalogues and e-Christmas cards.
The guide provides a detailed handbook for organisations developing
their own compliance programs, enabling them to determine:
► what their specific obligations are;
► the steps they must take to ensure compliance; and
► whether they are entitled to rely on any
exemptions.
Key features:
► step-by-step compliance guides;
► detailed explanations of obligations & exemptions;
► procedures for sending messages; and
► contractual clauses for customer contracts.
Table of contents
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